How is it works

Home>How is it works

The engine retrieves ads by crawling the web (Desktop and Mobile), capturing campaigns 24x7.

Thousands of web pages and mobile sites monitored.

Monitored social profiles per country.

Millions of digital ads captured.

Monitored Ads
  • Desktop and Mobile Display
  • Video Pre-roll on YouTube and Major Publishers
  • Take Over Ads New!
  • Video Outstream in Feed
  • Image Carousels in Feed
  • Standard Ads

The captured ads are automatically classified by our algorithm.

The ads found and subsequently classified are the core that makes up the sample from which adCuality generates all subsequent statistics and estimates, both for investment and trends.

Through a statistical model applied to the sample, the total number of Impressions is estimated.

Next, the investment is estimated by Industry, Advertiser, campaign, creatives, and media.

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